In conjunction with the 2019 Melbourne Fashion Week, PR Asia has collaborated with the China's top influential fashion innovator, Grace Chen, to organize a couture runaway event on the ground floor of the prestigious building at 333 Collins St, Melbourne. The catwalk event titled "New Life New Love" showcased a total of three fashion series that incorporated the traditional embroidery techniques from Chinese ethnic groups. Starting with the display of white-themed urban collections and followed by the second line of design, Early Spring in Melbourne, the show had built up to the final climax of celebrating the classical Eastern aesthetics – the Little Red Dress and cheongsam by Grace Chen.

"Almost every detail of my collections derives from the inspiration I got around Australia. The profound connection between culture and fashion is vital. A piece of clothing is alive, an extension of you. And my goal is to help every woman express herself through what she wears." said Grace herself.