Being one of the largest and most distinguishable Chinese cultural events in Australia, the International Chinese Film Festival (ICFF) welcomes a significant number of entries including Chinese films from Mainland China, Hong Kong and Taiwan. Founded in year 2009, ICFF has brought more than hundreds of top notch Chinese films to Australian screens, as well as received an extensive media coverage and support from both Chinese industry partners and local Australian media.

On 29th November 2014, PR Asia has co-organized the 6th year of ICFF event at the Grand Palladium, Crown Entertainment Melbourne. The award ceremony night itself was attended by some of the renowned Asian celebrities including Li Bingbing, Lynn Hung, Grace Huang, Tingjia Chen, Jingjing Qu and Hsiao-Kuo Chia etc, as well as a handful of international film directors and industrial leaders. The 2014 Jury was led by the Australian film director, Bruce Beresford, together with leading representatives of the Australia filming industries, including Chris Brown, Jenni Tosi, Mick Robbins & Seewoo Kim. By cooperating the breathtaking performances presented by the well-known Nigerian-born Australian singer-songwriter and dancer, Timomatic and Chinese singer, Tia Ray, the 2014 ICFF event was concluded to be successful and memorizing at the same time. Details of the 2014 ICFF event can be viewed here.