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PR Asia - Official Agent of 2022 Asian Games

Mon, 15 Mar 2021 18:33:17 GMT

Emerging Global Market Exposure For Upcoming Asian Games 2022

Photo highlights of opening ceremony for Guangzhou Asian Games 2010

PR Asia is proudly announcing its great news of being elected by the Hangzhou Asian Games Organizing Committee (HAGOC) as the official overseas Australian agent of securing overseas sponsorships for both 19th Asian Games and 4th Asian Para Games Hangzhou 2022. The upcoming 2022 Asian Games records a remarkable history of being a continental multi-sport event to invite athletes from Oceania countries, such as Australia and New Zealand, to compete with the rest from Asian countries. Although Australia has debut before at similar grand tournaments, such as the 2001 East Asian Games in Osaka, the 2007 Asian Winter Games in Sapporo, the 2015 AFC Asian Cup in Australia and 2017 Asian Indoor and Martial Arts Games (AIMAG) in Ashgabat, Turkmenistan, the invitation to the 2022 Asian Games is considered as a huge leap forward for strengthening ties between Asia and Oceania region, according to Australian Olympic Committee president, John Coates.

Photo highlights of sport events in past Asian Games

Hangzhou is the third city in China to host the Asian Games after Beijing and Guangzhou in year 1990 and 2010. The events under 2022 Asian Games will be organised across 44 designated venues, including focal sites of the Games in Hangzhou Sports Park Stadium and Asian Games Villages. Among the existing fourty sport categories and newly cooperated official medal events including eSports and breakdance, the invitation to the Oceania countries is limited to a delegation of athletes proficient in sports qualifying for the next Paris Olympics 2024, such as volleyball, beach volleyball, basketball, soccer, and fencing. The joining of Oceania athletes is considered as a breakthrough that will undoubtedly spice up the already competitive environment and attract further global interest towards major international sport tournaments.

Introduction video for the upcoming Hangzhou Asian Games 2022

With over years of marketing experience and abundant resources, PR Asia poses a huge confidence to the success of overseas sports marketing for the upcoming 2022 Asian Games through achieving exceptional cost performance and amplifying brand marketing efforts. Whether it involves traditional advertising through conventional means such as TV and billboards, or utilizing the latest technological means such as live broadcasting or marketing through a comprehensive series of online media channels, PR Asia always holds its strong belief that there are huge potential left untapped in sports marketing, in which they can be achieved through an extensive cooperation network with renowned industrial partners and brands. By serving as an official agent for the 2022 Asian Games, PR Asia will fulfil its responsibilities of assisting the exploration of sponsorship opportunities, as well as maintenance of sponsors’ relations, rights and benefits.

Sports marketing is considered as one of the cost-effective strategies in boosting brand reputation and public recognition. With a massive number and wide range of potential spectators in both mainland China and other participating countries, the scale of advertising impact is immeasurable across the agendas of the tournament itself, including opening and closing ceremonies, live matches, associated official advertising materials and communication channels, as well as review sessions of previous matches. A great example will be the establishment of sponsorship deal between the Australian Open and leading Chinese Baijiu brand Luzhou Laojiao, in which the involvement of Chinese liquor brand in one of the world’s leading sports has lead to solid brand establishment in local Australia regions by creating a colossal product and brand presence throughout the tournament itself.

Sponsorship deal established between Australia Open And Chinese Baijiu brand Luzhoulaojiao

For local Australia and overseas enterprises or cooperate brands who wish to gain exposure globally, PR Asia welcomes all entries to apply for valuable marketing opportunities in actual game events and virtual platforms. Once again, any inquiries or express of interest shall be registered by filling the contact form here .

PR Asia - National Partner of 2021 CBC Australia

Mon, 15 Mar 2021 04:20:20 GMT

PR Asia Welcomes Talents For Joining 2021 Australia Business Cup

Group photo of national finalists from over sixty partner countries during international final of CBC 2019 held in Copenhagen, Denmark

PR Asia is proudly announcing its assignment as one of the national partners in hosting and facilitating the upcoming Australia National Competition for Creative Business Cup in year 2021. According to the co-founder of PR Asia, Zo Liang, the collaboration with Creative Business Network was deeply motivated by the company's vision and desire in aiding potential entrepreneurs and startups within the creative industries primarily situated in Australia, such as fashion, entertainment, sports, craftmanship, music, publishing, design, architecture, gaming, hospitality, education, film and movie industries etc. The hosting of CBC Australia 2021 acts as a golden opportunity to provide an exclusive platform designed for inspired, creative and brilliant minds to unleash their potential of innovative entrepreneurship ideas that will progress the development of creative industries. The benefits are not just limited to the bounds of the actual competition itself, but also expand to the development progress of all five PR Asia's major modules: film, fashion, comedy, arts and sports. To safeguard health and wellbeing of all involving members, the upcoming competition will be held virtually and the registration process will be conducted via the designated F6S platform accessible through the link here .

Highlights of CBC Global 2020 and 2019 held in Copenhagen, Denmark

Creative Business Cup (or known as CBC) is a global initiative for all startups' representatives from over sixty partner countries to showcase their innovative business ideas, products, and services. The participants will be required to pitch their revolutionary business model in own respective creative industry to attract potential investments and partners while demonstrating its possibilities of developing an exceptional growth and economical presence in national level. The juries of the CBC Australia will be consisting of several industrial elites and investors from Australia and other countries within the Creative Business Network. With the designation of year 2021 as The Creative Economy for Sustainable Development by the UN, the upcoming CBC Australia welcomes entries from all startups and entrepreneurs who share great interest in developing innovative business model or ideas that address the four main obstacles: Business Development, Access to Finance, Internationalisation and IPR (Intellectual Property). The national winner for CBC Australia 2021 will be invited to compete for the title "World's Best Creative Startup" in the consecutive digital CBC Global Finals 2021 scheduled between 28th and 29th of June 2021. In the meantime, the remaining contestants may join any of the seminars or workshops offered during both CBC Global Finals 2021 and BRIGHT 2021 that will benefit their business strategies and developments, such as the Creative Business Investor Pitching or some of the sector-specific themes, including Business & Innovation in Music, Play & Learn, Sustainable Fashion, Women’s Entrepreneurship, Health and Sustainability etc.

Introduction video for Creative Business Cup initiative

PR Asia has been committed to creating a global industrial presence of representing Asian cultures through its strong industrial influences, long before the assignment of becoming the national partner for CBC Australia 2021. One of the prime examples is the foundation of PR Asia Bright, in which PR Asia has utilized its creative businesses and massive network of industrial partnerships to demonstrate its tremendous support towards future development of creative industries in both Australia and other Asia regions, as well as providing guidance and maintenance efforts for industrial newcomers and emerging talents. In addition, PR Asia Bright also introduced exclusive opportunities in exchanging entrepreneurship ideas and thoughts through global platforms, including workshops and conferences etc. The ongoing motive has indirectly contributed to the honourable promotion to the national partner of hosting CBC Australia 2021, as well as consecutive seminars and workshops along the upcoming initiatives such as BRIGHT and Creative Business Academy.

With encouraging signs of economic recovery from the pandemic itself, PR Asia is deeply confident that the introduction of CBC Australia 2021 will attract a significant number of entrepreneurs and startups from creative industries to thrive in the post-covid economy and society of their respective regions in Australia. PR Asia will continue its commitment in exploring entrepreneurship talents through its active partnership with Creative Business Network and wish all the best to fellow future participants of CBC Australia 2021 for future success in pitching their respective business ideas/model.

2020 Lunar New Year Live House

Mon, 08 Mar 2021 13:08:22 GMT

Celebrating the start of the year with live band performance.

On 22nd January 2020, PR Asia had kicked off the annual launch event of its brand anniversary with buzzing live house music at Groove Bar, Crown Melbourne. Zo Liang, the co-founder of PR Asia, was being invited to give an opening speech to express his expectation for PR Asia to have a great year ahead in following its path of strategically developing Sino-Australian cultural industries. Following on, the event has been started off with a video compilation of best wishes for PR Asia's future success from over fifty celebrities and renowned artists, followed by introduction of PR Asia's history of development by the host of the day, Nina Chen.

Introduction of PR Asia's brand background and history by the host, Nina Chen

Opening speech by the co-founder of PR Asia, Zo Liang

Being the first guest of speaker, Zo Liang, the co-founder of PR Asia, has highlighted the craftmanship spirit in redefining the brand of PR Asia among audiences and listing out the direction of future innovations, as well as expressed his best wishes and expectations for the upcoming lunar year of the Rat.

In the past decade, PR Asia had been founded as a company primarily engaging in film publication business, and it has successfully undergone transformation to become an innovative cultural enterprise that built the most distinctive ecosystem for the exchanging of cultural assets between China and Australia. PR Asia will continue sustaining its efforts in connecting the globe and making differences for the foreseeable future, thus achieving a better vision of establishing cooperation through its five major missions: innovation, cognition, empowerment, connection and benchmarking.

Since year 2019, PR Asia has consistently pursued more cultural possibilities and successfully upgraded existing its business in cultural communication aspect by building a new matrix with embedded craftmanship cultures. The matrix covers five major modules including film, fashion, comedy, art and sport, in which their respective project director has summarised and reviewed the achievements of own project, as well as providing a preview of future roadmap consisting direction of development and possible events / happenings.

Introduction of Little Artist of Australia by project director of PR Asia's art module, Sia Li

First and foremost, the newly transformed art module was considered as a different planet compared to existing fashion and film module in PR Asia. Its project director, Sia Li, has solemnly introduced the project name "Little Artists" launched in year 2019, in which it acted as a platform for young juniors to understand art freely as well as receive professional artistic guidance from the experts. One of the significant examples was the Little Artists Painting Challenge, in which it enabled artistic dialogue conducted among little artists and provide an international stage for junior participants in Australia to showcase their artistic creativity. The following example was the collaboration with Australian Center for Contemporary Art (ACCA) to organize contemporary art classes in attempting to breakthrough barriers between Sino-Australian, as well as enabling junior Chinese artists to experience the charm of contemporary art while being accompanied by professional art practitioners.

Moving on, PR Asia also participated in co-organizing Sonata World Tour 2020 Melbourne Concert featured by the internationally acclaimed classical pianist in China, Li Yundi. The concert was a sincere new year gift to all Chinese families in Australia, and it was also an opportunity given to piano enthusiasts in order to meet and greet their idol proficient in classical music.

In the upcoming year 2020, PR Asia's art module will persist to provide more fascinating artistic events to be held in Melbourne.

Introduction of cooperation plans with Alibaba Oceania region and the City of Melbourne by project director of PR Asia's fashion module, Sia Li

W ith over a year of experience, PR Asia's fashion module has officially progressed into a new phase, in which its development goal was building a complete chain of fashion industry assets. According to its project director, Lily Tian, the PR Asia's fashion module will focus its path on two major aspects during the upcoming year 2020, in which they were:

1) Cooperating with Alibaba Oceania region to explore in-depth the possibilities of organizing Alibaba fashion module events and designer workshop

2) Cooperating with the City of Melbourne to continue Asia Engagement Program in the upcoming Melbourne Fashion Week (M/FW)

As the premiere show of entering the Oceania market region, Alibaba and PR Asia have scheduled the Alibaba Ecological Fashion Show to be launched at Melbourne Convention and Exhibition Centre (MCEC) between 27th and 28th of March 2020. PR Asia had also announced an astonishing news that the clothing brand "PHANTACi" by international celebrity, Jay Chou, will participate in the Alibaba Ecological Fashion Show and M/FW Asian Fashion Week.

It has been three years since the launching of Asia Engagement Program co-organized by both PR Asia and the City of Melbourne. For year 2020, PR Asia will continue partnering with the City of Melbourne to showcase the significance of Asian fashion influence, as well as utilizing social resources to amplify the combination of both fashion and charity.

Introduction speech by project director of PR Asia's fashion module, Sia Li

The project director of PR Asia's comedy module, Charles Ma, has provided the flashback to the state-of-the-art combination between virtual variety show and international grand stand-up comedy events built by the collaboration efforts of both PR Asia and Fun Factory. The comedy tour had achieved astonishing record of thousands tickets sold under a month period. In year 2020, PR Asia will continue to collaborate with Fun Factory in launching the Mandarin Comedy Week during the Melbourne International Comedy Festival (MICF), in which it was a brand new intellectual property (IP) being firstly revealed to main public as a Mandarin corporative module since thirty years from now. The main target for the Mandarin Comedy Week was to organize a total of eight Mandarin stand-up comedy sessions per week.

Approaching the end of lunar new year event itself, Mr. Zo was being invited again to introduce plans on PR Asia's film module during year 2020 and the upcoming movie premiere The Rescue scheduled on this Saturday, 25th January 2020. The event was officially closed with a live band performance presenting a total of eighteen Mandarin songs, including Ti Mian by Kelly Lu, All The Way North by Jay Chou, Love me, don't go by A-Yue and The Brightest Star In The Sky by Shaun Gibson etc.

Melbourne - Suzhou Online Dialogue

Tue, 01 Dec 2020 06:11:32 GMT

Leveraging creative initiatives to support economic recovery

On November 19th, the Suzhou Municipal Government and the City Of Melbourne had successfully launched an online dialogue that welcomed representatives of the two major cities. With the main discussion topic of "leveraging creative initiatives to support economic recovery", the representatives have shared the successful cases of thriving cultural, creative and commercial industries through online conferencing, as well as discussing relevant new ideologies of urban development in the post-epidemic scenario.

Panel of representatives from Suzhou in attending online dialogue

T he online dialogue was hosted by Tao Yuguang , Chief of North American and Oceanian Affairs Division, Foreign Affairs Office of Suzhou Municipality. It was attended by Suzhou representatives include Li Wenhui , deputy director of Foreign Affairs Office of Suzhou Municipal People's government, Wang Xiaojun , deputy director of Economic and Technological Bureau for Gusu District, Suzhou, Sun Qun , deputy director of executive committee for Suzhou International Design Week, Jiao Lu , chairman of HDZ co. and Zhang Jie , representative of Yisu Design Pty Ltd, as well as virtually attended by representatives from the City of Melbourne, such as Andrew Wear , Cady Ferguson and Stuart Koop etc. In addition, students from Southeast University-Monash University Joint Graduate School were also being invited to witness the whole process of the event itself by watching online broadcast. As a result, the online forum has received approaching fourteen thousand viewers online through the online broadcasting platform known as CITYSUZHOU.

Introduction of Suzhou's icon - "Gusu Eight Thirty" by Mr. Wang, deputy director of Economic and Technological Bureau for Gusu District

T he group representative from the Suzhou Municipal Government had initiated the dialogue by sharing the experience of recovering urban economics in the past of approximately half a year. According to the deputy director of Economic and Technological Bureau for Gusu District, the Suzhou city had launched the brand "Gusu Eight Thirty" of representing the night-time economics during the year 2020, in which it has promoted the development of emerging consumer-related industrial clusters in the field of cultural tourism, as well as stimulated the economic recovery progress during the post-epidemic era.

The night-time economic plan was launched over ten districts within Suzhou city itself. It's leading idea in attracting crowds for boosting consumer spending has contributed to organization of a series of events to divert more traffic returning to retail stores and recover consumer spending capabilities of the city itself. Up till today, the plan had attracted nearly three million participants, including daily traffic of major street attractions approaching 210 thousands and its total traffic of approximately 1.67 million during the Golden Week period on month of October.

Introductory video for Kunqu opera, "Six Chapters Of A Floating Life"

In addition, the night-time economic plan had also partnered with local cultural and creative brands to integrate modern fashion and consumer preferences onto a series of end-product innovations such as performances, cultural creative goods and cultural tourism for young communities, based on Suzhou's own ancient cultures. Taking the one of the immersive Kunqu opera, "Six Chapters Of A Floating Life" as an example, Jiao Lu, chairman of HDZ, has introduced the assignment of the "Six Chapters Of A Floating Life" as the main brand representative, followed by extended brands including "Floating Life Collection" and "Gusu Eight Thirty". The opera brand itself had carried out 59 stage performances and welcomed over two thousand spectators, thus it became the driving factor of consumer spending in the post-pandemic era.

Subsequently, Cady Ferguson, one of the City Of Melbourne's representative, had introduced brief details of plans in supporting small and medium enterprises (SME) during the epidemic and revitalizing the post-pandemic Melbourne city. The City of Melbourne has delivered a 5.5 million funding for over one thousand enterprises since the major outbreak occurred during the month of March in the year 2020. In addition, the cultural investment team from the City of Melbourne has initiated a quick response plan for subsidising and supporting local individual artists as well as small and medium art and cultural organizations. The funding allocated for the plan included the transition costs for comedy shows to online broadcasting during the Melbourne International Comedy Festival, in which it has successfully secured over 11 jobs including performers, content creators and directors etc.

During the dialogue, Cady also further introduced the reactivation grant for small enterprises, in which it belongs to part of the $100 million recovery fund delivered by the City of Melbourne, in order to encourage reopening of existing enterprises and stimulate urban economic recovery progress and consumer spending. There were F&B enterprises including bars and restaurants that had utilized the funding to improve outdoor dining equipment in the midst of preparation for the upcoming Christmas season.

Joint signature of mutual partnership between two major cities, witnessed by Victoria Premier, Daniel Andrews and Chen Xingying, vice governor of Jiangsu Province

B oth cities, Melbourne and Suzhou, have developed into a remarkable relationship thanks to consistent efforts of enforcing sister-state relationships between Victoria and Jiangsu Province for almost 41 years. In the year 2019, Chen Xingying, vice governor of Jiangsu Province, had not just officially visited the Victoria state, but also accompany Victoria Premier, Daniel Andrews to witness together the successful joint signature between Suzhou cultural enterprise, Heritage Glory Group and Australia cultural enterprise, PR Asia, regarding on collaboration terms between the two major cities in terms of cultural aspect. The partnership involved construction of cultural communication centres respectively on both cities, as well as assigned their operation responsibilities to be undertaken by Yisu Design Pty Ltd, Suzhou.

Following on, a three year collaboration agreement regarding on joint collaborations between cultural and creative industries in cities of Melbourne and Suzhou has been established on 24th of August to promote an extensive partnership between both cities in developing infrastructures and works related to cultural and creative industries, as well as providing a global collaborative platform for industrial creators to perform a comprehensive exchange of views and thoughts with one another. According to the agreement itself, the Suzhou Municipal Government will announce Melbourne to be featured as the guest city for the upcoming 2021 Suzhou International Design Week.

Although the COVID-19 pandemic has interrupted the development progress scheduled in year 2020, it has never brought the progress of moving forward to a halt. In future, both parties will stay engaging with one another to share development experiences respectively, as well as evolving more opportunities and creating better future together.