Celebrating the start of the year with live band performance.

Introduction of PR Asia's brand background and history by the host, Nina Chen

Opening speech by the co-founder of PR Asia, Zo Liang

Being the first guest of speaker, Zo Liang, the co-founder of PR Asia, has highlighted the craftmanship spirit in redefining the brand of PR Asia among audiences and listing out the direction of future innovations, as well as expressed his best wishes and expectations for the upcoming lunar year of the Rat.

In the past decade, PR Asia had been founded as a company primarily engaging in film publication business, and it has successfully undergone transformation to become an innovative cultural enterprise that built the most distinctive ecosystem for the exchanging of cultural assets between China and Australia. PR Asia will continue sustaining its efforts in connecting the globe and making differences for the foreseeable future, thus achieving a better vision of establishing cooperation through its five major missions: innovation, cognition, empowerment, connection and benchmarking.

Since year 2019, PR Asia has consistently pursued more cultural possibilities and successfully upgraded existing its business in cultural communication aspect by building a new matrix with embedded craftmanship cultures. The matrix covers five major modules including film, fashion, comedy, art and sport, in which their respective project director has summarised and reviewed the achievements of own project, as well as providing a preview of future roadmap consisting direction of development and possible events / happenings.

Introduction of Little Artist of Australia by project director of PR Asia's art module, Sia Li

First and foremost, the newly transformed art module was considered as a different planet compared to existing fashion and film module in PR Asia. Its project director, Sia Li, has solemnly introduced the project name "Little Artists" launched in year 2019, in which it acted as a platform for young juniors to understand art freely as well as receive professional artistic guidance from the experts. One of the significant examples was the Little Artists Painting Challenge, in which it enabled artistic dialogue conducted among little artists and provide an international stage for junior participants in Australia to showcase their artistic creativity. The following example was the collaboration with Australian Center for Contemporary Art (ACCA) to organize contemporary art classes in attempting to breakthrough barriers between Sino-Australian, as well as enabling junior Chinese artists to experience the charm of contemporary art while being accompanied by professional art practitioners.

Moving on, PR Asia also participated in co-organizing Sonata World Tour 2020 Melbourne Concert featured by the internationally acclaimed classical pianist in China, Li Yundi. The concert was a sincere new year gift to all Chinese families in Australia, and it was also an opportunity given to piano enthusiasts in order to meet and greet their idol proficient in classical music. 

In the upcoming year 2020, PR Asia's art module will persist to provide more fascinating artistic events to be held in Melbourne.

Introduction of cooperation plans with Alibaba Oceania region and the City of Melbourne by project director of PR Asia's fashion module, Sia Li

With over a year of experience, PR Asia's fashion module has officially progressed into a new phase, in which its development goal was building a complete chain of fashion industry assets. According to its project director, Lily Tian, the PR Asia's fashion module will focus its path on two major aspects during the upcoming year 2020, in which they were:

1) Cooperating with Alibaba Oceania region to explore in-depth the possibilities of organizing Alibaba fashion module events and designer workshop

2) Cooperating with the City of Melbourne to continue Asia Engagement Program in the upcoming Melbourne Fashion Week (M/FW)

As the premiere show of entering the Oceania market region, Alibaba and PR Asia have scheduled the Alibaba Ecological Fashion Show to be launched at Melbourne Convention and Exhibition Centre (MCEC) between 27th and 28th of March 2020. PR Asia had also announced an astonishing news that the clothing brand "PHANTACi" by international celebrity, Jay Chou, will participate in the Alibaba Ecological Fashion Show and M/FW Asian Fashion Week.

It has been three years since the launching of Asia Engagement Program co-organized by both PR Asia and the City of Melbourne. For year 2020, PR Asia will continue partnering with the City of Melbourne to showcase the significance of Asian fashion influence, as well as utilizing social resources to amplify the combination of both fashion and charity.

Introduction speech by project director of PR Asia's fashion module, Sia Li

The project director of PR Asia's comedy module, Charles Ma, has provided the flashback to the state-of-the-art combination between virtual variety show and international grand stand-up comedy events built by the collaboration efforts of both PR Asia and Fun Factory. The comedy tour had achieved astonishing record of thousands tickets sold under a month period. In year 2020, PR Asia will continue to collaborate with Fun Factory in launching the Mandarin Comedy Week during the Melbourne International Comedy Festival (MICF), in which it was a brand new intellectual property (IP) being firstly revealed to main public as a Mandarin corporative module since thirty years from now. The main target for the Mandarin Comedy Week was to organize a total of eight Mandarin stand-up comedy sessions per week. 

Approaching the end of lunar new year event itself, Mr. Zo was being invited again to introduce plans on PR Asia's film module during year 2020 and the upcoming movie premiere The Rescue scheduled on this Saturday, 25th January 2020.  The event was officially closed with a live band performance presenting a total of eighteen Mandarin songs, including Ti Mian by Kelly Lu, All The Way North by Jay Chou, Love me, don't go by A-Yue and The Brightest Star In The Sky by Shaun Gibson etc.