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PR Asia - Official Agent of 2022 Asian Games
Emerging Global Market Exposure For Upcoming Asian Games 2022
Photo highlights of opening ceremony for Guangzhou Asian Games 2010
PR Asia is proudly announcing its great news of being elected by the Hangzhou Asian Games Organizing Committee (HAGOC) as the official overseas Australian agent of securing overseas sponsorships for both 19th Asian Games and 4th Asian Para Games Hangzhou 2022. The upcoming 2022 Asian Games records a remarkable history of being a continental multi-sport event to invite athletes from Oceania countries, such as Australia and New Zealand, to compete with the rest from Asian countries. Although Australia has debut before at similar grand tournaments, such as the 2001 East Asian Games in Osaka, the 2007 Asian Winter Games in Sapporo, the 2015 AFC Asian Cup in Australia and 2017 Asian Indoor and Martial Arts Games (AIMAG) in Ashgabat, Turkmenistan, the invitation to the 2022 Asian Games is considered as a huge leap forward for strengthening ties between Asia and Oceania region, according to Australian Olympic Committee president, John Coates.
Photo highlights of sport events in past Asian Games
Hangzhou is the third city in China to host the Asian Games after Beijing and Guangzhou in year 1990 and 2010. The events under 2022 Asian Games will be organised across 44 designated venues, including focal sites of the Games in Hangzhou Sports Park Stadium and Asian Games Villages. Among the existing fourty sport categories and newly cooperated official medal events including eSports and breakdance, the invitation to the Oceania countries is limited to a delegation of athletes proficient in sports qualifying for the next Paris Olympics 2024, such as volleyball, beach volleyball, basketball, soccer, and fencing. The joining of Oceania athletes is considered as a breakthrough that will undoubtedly spice up the already competitive environment and attract further global interest towards major international sport tournaments.
Introduction video for the upcoming Hangzhou Asian Games 2022
With over years of marketing experience and abundant resources, PR Asia poses a huge confidence to the success of overseas sports marketing for the upcoming 2022 Asian Games through achieving exceptional cost performance and amplifying brand marketing efforts. Whether it involves traditional advertising through conventional means such as TV and billboards, or utilizing the latest technological means such as live broadcasting or marketing through a comprehensive series of online media channels, PR Asia always holds its strong belief that there are huge potential left untapped in sports marketing, in which they can be achieved through an extensive cooperation network with renowned industrial partners and brands. By serving as an official agent for the 2022 Asian Games, PR Asia will fulfil its responsibilities of assisting the exploration of sponsorship opportunities, as well as maintenance of sponsors’ relations, rights and benefits.
Sports marketing is considered as one of the cost-effective strategies in boosting brand reputation and public recognition. With a massive number and wide range of potential spectators in both mainland China and other participating countries, the scale of advertising impact is immeasurable across the agendas of the tournament itself, including opening and closing ceremonies, live matches, associated official advertising materials and communication channels, as well as review sessions of previous matches. A great example will be the establishment of sponsorship deal between the Australian Open and leading Chinese Baijiu brand Luzhou Laojiao, in which the involvement of Chinese liquor brand in one of the world’s leading sports has lead to solid brand establishment in local Australia regions by creating a colossal product and brand presence throughout the tournament itself.
Sponsorship deal established between Australia Open And Chinese Baijiu brand Luzhoulaojiao
For local Australia and overseas enterprises or cooperate brands who wish to gain exposure globally, PR Asia welcomes all entries to apply for valuable marketing opportunities in actual game events and virtual platforms. Once again, any inquiries or express of interest shall be registered by filling the contact form here.
