Since year 2014, PR Asia has been appointed to be the organizer of Miss Australia Chinese Pageant for four years in a row. Miss Australia Chinese Pageant (MACP) is an annual national beauty pageant introduced by TVB Australia since year 2009, in which it opens its door to all gifted women across major Australia cities such as Melbourne, Sydney, Brisbane, Adelaide and Perth to compete in terms of beauty, personalities, talents, accomplishments and other personal highlights. With comprehensive network of industrial partnership and branding experience, PR Asia has successfully elevated the MACP contest to become one of the most recognizable and reputable pageant brands in Australia, New Zealand and other nations within Asia region.

Miss Australia Chinese Pageant attracts tens and hundreds of beauties all over Australia each year to showcase their breathtaking appearance and inner beauty in the eyes of every spectators. Through a series of professional training including, modelling, styling, etiquette, conversation and make-up and other aspects, contestants will be able to present themselves as a perfect Asian beauty to the audience. This beauty pageant is also significant in building a closer tie to the Chinese community, and establishes a new image of modern Chinese females in Australia.